Matthew But­t­er­ick, posting on his web-based project, Practical Typography:

As a writer and tool­smith, I’ve found the rush to em­brace these sys­tems per­plex­ing. Not be­cause I’m cur­mud­geonly. Not be­cause I fail to un­der­stand that peo­ple, in­clud­ing writ­ers, en­joy things that are free and convenient.

Rather, be­cause gen­tle scrutiny re­veals that these sys­tems are pow­ered by a form of hu­man frack­ing. To get his frack­ing per­mit on your ter­ri­tory, Mr. Williams (the multi­bil­lion­aire) needs to per­suade you (the writer) that a key con­sid­er­a­tion in your work (namely, how & where you of­fer it to read­ers) is a “waste of time.”