Dave Tach, for Polygon:

They spent months trying to combine the essences of Flappy Bird and Frogger, until Hall had what he calls a “shower moment” — an epiphany in a moment of dull routine — where he realized Hipster Whale could fuse art, commerce, design and marketing into something with heart.

“If you make a game that’s only about business, you’re going to get Candy Crush clones,” he says. To make art, you need to do some mixing. If they made money, then so much the better. And that could fuel subsequent games.

The virtuous intent of the developers comes through, in my opinion. The game lacks the player-adversarial thread that runs beneath too many other games.